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Isenberg nicknames his new app "Slack for College," where students can easily communicate via one app.Groups organized by topic are called "Islands" and are shown within 5 miles of the campus.

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The app is still in beta mode, meaning not everyone can download and sign up yet.

None of that is revolutionary, but maybe it doesn't need to be.

"I embedded myself there, had a bunch of crazy realizations.

You could go up to any college student and learn they all use Snapchat, Instagram, and Group Me as their top three apps." Islands is in part a competitor to Group Me due to the messaging focus.

The team also created a clothing and accessory line, designed by Skrillex's fashion brand Owsla, in the hopes of getting more public attention for the app.