Most would-be pickup mentors assume new names, perhaps to signify their new identities. David De Angelo of Double Your Dating was born Eben Pagan.Real Social Dynamics’s Tyler Durden (after the character in the 1999 movie ) is actually named Owen Cook.
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They all feature pictures of scantily clad supermodel-like females and the same acronym-laden jargon ultimately traceable to Jeffries: a “PUA” is a “pickup artist”; an “AFC” is an “average frustrated chump” who hasn’t paid a guru to learn how to be a PUA; an “HB” is a “hot babe”; an “IOI” is an HB’s “indicator of interest” in a PUA, such as leaning in his direction or “accidentally” brushing his hand.
Jeffries’s most famous pupil is a Canadian-born former stage magician called Erik James Horvat-Markovic who subsequently changed his name first to Erik von Markovik and later to just plain Mystery.
Courtney, 21, is a student at Penn State University.