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This means that people are allowed to paste a Mensa badge on their profiles to signify their interest in the society, hopefully attracting fellow enthusiasts.

"We researched our member base to find out what was important to them from a membership perspective and what benefits we could offer," John Mc Gill, Mensa's national director of marketing, told .

Mensa Match, which is launching this week, pairs Mensa members with others in the program.

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In March, the site partnered with MLB to create a dating website targeted at baseball fans looking for love.

Thombre said the dating website is looking to form further partnerships with specific organizations and groups in the future but would not disclose names.

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The two organizations then decided to join forces, resulting in creating a Mensa badge for its users profiles.