When it started to gain mass popularity in the Toronto goth scene, many individuals soon equated "Fetish" with "Goth".
Similarly pop-culture began to heavily influence the Toronto goths: with Marilyn Manson and Betty Page being perceived by the public as "goth", and the movie The Crow showcasing gothic aesthetics and goth protagonists, more and more Torontonians became interested in being part of the "goth subculture".
Some "freaks", notably Death punks and New Romantics, were extremely fashion-conscious, dressing in darker styles modeled on old black-and-white horror films, Morticia Addams, Lily Munster, film noir or ratty New Romantic and glam rock fashions, but maintained a local "freak" identity and a general lack of knowledge of burgeoning UK goth scene.
Some thought of these individuals as "pretentious, vacuous, fashion victims." Although the term "freak" was used generically, many punks disliked being labelled freaks themselves, and considered the term to apply only to others.
The Toronto goth scene, the cultural locus of the goth subculture in Toronto, Ontario, Canada and the associated music and fashion scene, has distinct origins from goth scenes of other goth subcultural centres, such as the UK or Germany.